BMW Will Publicly Shame Out-of-Warranty Drivers with Smart Billboards and

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Ha, our cars are so unreliable and expensive to fix, you better get an extended warranty!

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I saw this, too. Reads like a WTF? or a April Fools’ Day joke…but the update at the end with the reply/explanation from BMW makes the headline very misleading. Of course, the website is keeping the headline up to drive clicks.