Bmw loyalty enhanced?

I just got an email from a semi local dealer with greatly enhanced loyalty. Is this a dealer just playing games or did the actual Bmw program get way upgraded?

Good afternoon! I wanted to let you know about an exciting opportunity just announced for current BMW owners or lessees. Now [through January 2], enjoy up to $4,500 Loyalty Credit toward an eligible new BMW on top of current BMW Road Home offers. Eligible models include:

2019 Models

  • Available Credit of $4,500: New 2019 BMW 3 Series, New 2019 BMW 5 Series
  • Available Credit of $3,250: New 2019 BMW X5

2020 Models

  • Available Credit of $4,000: New 2020 BMW X3

Might be killer deal time if this through Bmw.


Wow, what dealer and would you be willing to IM the info to me in formal format as I am looking to lease in next 2 weeks.

Not real. Basically the 4K includes what we all already know about. In fact they show the true loyalty portion as 750 which I believe is 1500.

The x5 is, I believe, a $2k finance incentive plus $1250 loyalty. Not $2k lease cash

The way it’s worded it definitely sounds like it’s in addition, I’m not saying you are wrong, just the email is misleading.

These offers are for financing and not leasing. If you take a look at and filter by model, you can view more details about the offers.