BMW 2017 i3 Lease Offer

This is an offer on for 2017 i3-REX but I can’t make the numbers work. Could someone please take a look?

Offer not valid in Puerto Rico. Lease financing available on new 2017 BMW i3 Range Extender from participating BMW centers on leases assigned to BMW Financial Services through October 31, 2016. Monthly lease payments of $309.00 for 36 months based on MSRP of $51,745.00. $4,234.00 cash due at signing is based on $3,000.00 down payment, $309.00 first month payment, $925.00 acquisition fee, and $0.00 security deposit (not all customers will qualify for security deposit waiver). Tax, title, license, registration and dealer fees are additional fees due at signing. Program available from participating BMW dealers to eligible, qualified customers with excellent credit history who meet BMW Financial Services credit requirements. Payments do not include applicable taxes. All figures presented are examples only. Actual MSRP may vary. Lessee responsible for insurance during the lease term and any excess wear and tear as defined in the lease contract, $0.25/mile over 10,000 miles per year and a disposition fee of $350 at lease end. Purchase option at lease end (excluding tax, title, and other government fees) is $30,012.00. Offer valid through October 31, 2016 and may be combined with other offers unless otherwise stated. Qualified rate lock applicants must take delivery within 60 days of initial lock. $7,500 Lease Credit is a credit against the MSRP on the lease of a i3 Range Extender. $1,000 Option Allowance available on BMW i3 Range Extender models. All Credits valid through October 31, 2016. Credits may be combined with other offers unless otherwise stated. Visit your authorized BMW center for important details. Models pictured in advertisements may be shown with metallic paint and/or additional equipment. All 2017 BMW Passenger Cars & Light Trucks come standard with BMW Ultimate Care for up to 3 years or 36,000 miles, whichever comes first, and begins on the original in-service date. For model year 2015 or later vehicles sold or leased by an authorized BMW center on or after July 1, 2014, BMW Maintenance Program coverage is not transferable to subsequent purchasers, owners, or lessees. Please see or ask your authorized BMW center for details. ©2016 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks.

Lease calculator gives a $380 (rather than the advertised $309) monthly payment for 36mo/10K (0.00136 MF) excluding tax, license, etc.:

MSRP $51,745 Incentives $7500 + $1000 Down payment 3000 Net Capitalized Cost $40,425 Residual Value $30,012 (58%) Money factor .00136

They are also including an expected dealer contribution, since dealers don’t typically sell or lease cars at exactly MSRP. You can probably do better by negotiating.

Thank you. Do you happen to know what a reasonable dealer discount might be or how I can find one? This implies a discount of around $2500 (~5%).

P.S. I think they should indicate that this is only an estimate and not a guaranteed offer. There is this statement in there that says,

But this is vague because it implies that the numbers are valid for an i3 with the same MSRP. I think they should clearly state that a dealer contribution is necessary.

It does say “participating dealers only” and I can’t see a dealer declining to match the offer.

There probably won’t be many discounts right now since it’s a new model and they discounted the 2016s heavily to get rid of them a few months ago. You can check TrueCar or bimmerfest to see what kind of discounts people are getting.

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Correct. Most dealers will match the advertised offer. In fact, you can always do better than the advertised national offer. Of course, their first number will always be much higher since they try to see if you are a “savvy” customer.

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A dealer quoted me $500 under the invoice price

So I stopped by the dealership today. I showed the CA the BMW advertised offer but I could only get them to match it ($2600 off MSRP of $52,245), as their “final offer” and only after a few rounds of negotiation. The CA said BMW expects them to discount too much! Walked off in the hopes I can get a better deal elsewhere.

I was quoted $42998 for MSRP of $45995 (~3k off) by emailing the internet manager.

Which dealer was this if you don’t mind?

Susan Otto from Crevier BMW

p/s: I ended up didn’t get an i3

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Truecar estimates ~$2,500 in dealer discount, although the average paid price is ~$3,000 less than MSRP. Edmunds have not launched their 2017 i3 page yet. Do you know of any other tool/website that lists/estimates sales prices? Any personal experience is appreciated as well.