Anyone know how to qualify for HyundaiUSA personalized customer offer?

Helping friend on forming target deal for 2025 Ioniq 6. I noticed the following in RateFindr. Does anyone know how to qualify for this HyundaiUSA personalized offer for $500? Is this something like Stellantis TDM where you navigate the site in some way in order to generate?

Figured I’d ask in case anyone else has used this, or perhaps its more rare.

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