Good luck everyone. If you act early, you should be able to snatch a Rav4 Prime.
Edit: Should mention that the spreadsheet or the information inside is not managed or collected by me. I am just sharing the spreadsheet I find on Rav4 forums. My family has used this spreadsheet to get our hands on a new Rav4.
Is the usual markup still $5000?
Any dealers in SoCal doing MSRP?
Significant markups are the market on these, they are extremely hot vehicles.
MSRP is possible in Socal but the wait is VERY long.
Longo Toyota
Toyota Las Vegas Autonation
One Toyota Oakland
Those dealers will take a deposit and sell for MSRP
With a 9 month+ wait…
That’s fine, my grandson will get it just in time for college
But in 9 months, Toyota will have sold over 200,000 qualified vehicles, and the now $7,500 federal tax credit will be reduced by 50% or more (unless the tax law changes). So paying a premium now may actually save you money in the long run.
it was sarcasm …
I can get them for 3k over occasionally. Check with me early March fkr the next allocation.
The Toyota dealer told me they added make up 15,000 top on MSRP. That’s crazy.
Has anyone sold a RAV4 Prime. I have a 2022 XSE and don’t love it. Offers from Carmax, Vroom, etc are around $39-42k. If that’s the market I can’t change it, but surprising to see used 2021s for sale in the $50k range at the same places.
How much did you pay for yours?
People have been paying thousands over MSRP for these and lucky to even be able to get one.
Why don’t you like it? What’s wrong with it?
Problem is that 2022’s are still relatively new and there isn’t much auction data out yet so the algorithms that these 3rd party retailers spit out is skewed .
You should be able to sell this for good money.
Is this a serious question?
Yes. He said he didn’t love/like it so my question to him was “why”?
Perhaps you’ve never driven one. 
I haven’t but people here seem to crap their pants over this thing and are willing to shell out thousands of dollars over sticker for this. 
People love their ham sandwiches.
I got it for MSRP. It’s not terrible if you look at it as an economy vehicle and it’s quick for an efficient SUV. I have a quarter tank of gas remaining from filling up about a month ago.
The handling just isn’t great and it isn’t very exciting to drive. I had a 2017 Volt lease and that felt like a far more polished vehicle. My dog also hates jumping into the RAV4 for some reason. She’s never had an issue with countless rentals and cars I’ve owned, but there’s seemingly something different about the RAV4 rear door openings.
I’m getting a new manual transmission Crosstrek as a commuter/dog car and also have a Ram TRX coming to hold me over until my C8 Corvette arrives someday. I figure both should be more interesting until someday when I swap the Crosstrek for something fully electric.
I think a lot of the demand for the Primes is due to the Federal Tax credit and state rebates/credits in some states. They are a real good deal in those states. I think people are chasing the deal as opposed to worrying about the driving experience.
In general people view cars as appliances that get them from point A to point B and there are hardly any BAD cars being produced anymore. If a federal rebates makes cost of ownership lower than a comparable ICE vehicle, then most consumers will gravitate that way. If there were no federal rebates, I highly double anyone would like to pay more over the ICE counterpart.