Hello, first post, maybe you can help me make sense of this?
I had a dealer quote me 350 a month 39/12 on a 51,262 MSRP big horn crew cab. The dealer I actually wanted to use, took that quote and came up with the numbers below for the truck I really wanted with MSRP 52,060.
Year, Make, Model, and Trim: 2020 Ram 1500 Big Horn https://window-sticker-services.pse.dealer.com/windowsticker/ram?vin=1C6SRFFT6LN183292
MSRP: $52,060
Monthly Payment: $350
Drive-Off Amount: $4185.90, includes 350 first payment, 995 bank fee, 75 doc prep, 22.50 dmv, 1945.37 tax, 798 msrp diff from original quote
Months:39
Annual Mileage:12,000
MF:
Residual: 26,030
Incentives: 8500 “rebate”
Gross Cap Cost : 48,995
Cash Cap Reduction : 1793.03
Cap Cost Reduction: 10,293
Adjusted Cap Cost: 38701 Lease payments remaining to be paid by dealer: 4 @ $288 = 1152
Region: NY
I told them if could get it to 3k out of pocket I would sign the deal. They said they were “netted out” on the truck. I offered two solutions, 1) start with a diff truck that’s a lower msrp or 2) switch to 360 a month to absorb half the msrp difference and they eat the other half.
They came back with 360 a month, 3547 out of pocket and said that is them eating 638 of the 798 MSRP difference from the original quote. Am I doing good at that deal?
10k would be a bit much dealer discount… 15% off before incentives is more realistic. The big thing I notice in the deal other than the dealer discount is addition of MSRP difference they are wanting in drive offs. The cost of the lease doesnt get $798 more expensive because you chose a vehicle with an MSRP $798 higher.
I think 10k is aggressive yet attainable. Look at the 5th gen Ram forums and see the selling prices. 18% is the minimum for a good deal. Should be shooting more for 20% +.
I swear these trucks depreciate before they leave the factory.
Trust me I have read most almost all the post on those forums. Those forums are including purchase incentives in % off… 25%+ is attainable when you include those…
A dealer discount of 10k is not possible on big horns. Please show me a link to a post that proves otherwise.
Now if you were talking about a purchase of a $50k big horn that had $7.5k in dealer discount with another $5k-$8k is incentive for a total of $12.5k-$15.5k total off that’s a completely different scenario.
I understand that would be a different scenario with rebates.
There was a post on the 5th gen rams forum of Chrysler saying the average dealer discount was 7k on big horns. If this is accurate it means 50% of deals are at a deeper discount.
Is it difficult? Yes. Does it require a ton of work and some luck? Yes. Is it impossible to get 10k off a big horn? No.
There is not 1 post in those 270 pages that has someone saying they recieved $10k dealer discount on a big horn. I have read every post on the Ram, F-150, and Sierra/Silverado price paid forums, was researching back in November on a new truck. And yes I have seen that particular Chrysler ad of the avg discount on ram of $7k. That includes all trims, not just big horn. On a $67k limited a dealer discount of $10k is possible since that’s 15%. The reason I keep saying this is that I dont want the OP or another visitor to get the wrong Idea of what’s possible on Dealer discount for a Ram.
Thanks very much for all the reply’s and insight !
My zip is 12603 Poughkeepsie ny and the dealer is in rhinebeck ny.
I spoke with several dealers from Long Island to ct to Vermont and jersey and none were even close to this payment. A Long Island dealer advertised big horn 289 no money down and Laramie 329 no money down with 7500 miles a year. I inquired by email, chat and got a call back. They were going to work on numbers and get back to me. I finally called them back and they told me the price would go up 95-100 a month going to 12k miles and I needed to live on Long Island to get that deal (even though I told them my location up front). A dealer in NJ had one stock number crew cab special and it was a big horn but was very very base model.
A dealer in Newburgh ny is the one that said they could do the following no problem - 350 a month 0 down 12k miles on a 51k msrp big horn. Then they started blowing me off and not getting back to me, literally set an appointment for yesterday with the guy, and he was going to confirm then he never called me back until 15 mins before I was supposed to go and said “oh uhh they actually pulled some money today on rams and moved it to other vehicles”
In the mean time the rhinebeck dealer which is where we got my wife’s Cherokee, called back to see if I was still looking. Originally they were at 530 a month 2800 down which wasn’t even close. I told them of the offer I got from Newburgh and they started to work on it. I had found the slightly higher priced truck and that’s where the numbers came from. I really wanted the bed package and my wife wanted running boards and this checked the rest of our boxes too.
I am not positive what bank this is through but will ask this morning. I work for a local credit union, Hudson valley and that’s who our two leases are through now.
I’m not military or first responder.
How does them paying the last 4 payments factor in to how good of a deal this is ?
