2020 Audi Q5 - Long Island - Low Profit Margins Dealers Say

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I would love to better understand why the Audi dealers are saying they are lucky to have 5% profit on these cars when I am seeing from around the country people getting 10+% off MSRP? Do regions really get cars are different price points or are these sales people just liars?

Thanks

Should mention to your dealer that Costco promo has 10% discount right at the get go.

Because people might believe it

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The Q5 is excluded from the program

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Ah, I see. My bad!

Invoice to MSRP is 5%-6%. Anything beyond that comes in the form of dealer cash, unit bonuses, or CSI bonuses. There is about 6% built into the car, but anything after that is not guaranteed, which is why you the dealer is saying there is 5% profit. The deals you see for 10%+ are dealers who are using the extra money they get from the manufacturer as incentives or bonuses.

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Don’t waste your time on LI dealers.

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Agreed. Buy in PA, NJ, CT etc… always worth the drive.