2019 Ram Laramie 4x2

My friend is looking at getting this truck. This is what he was qouted. I am wainting to confirm Residual and MF but right out of the gate they are not discounting the car, just providing the factory incentives. Any suggestions on what discount he should be able to get off MSRP?

Check Edmunds for RV and MF, autobytel for incentives, and shoot for 15% dealer discount.