Hi everyone,
What percentage off of MSRP can I realistically expect to get off of a 2019 (new…not a demo) BMW X3 sDrive30i? It appears that invoice is at 6%. In searching online I see websites that say there is no holdback and one that says “Starting with the 2017 model year, BMW’s holdback will be 5 percent of a vehicle’s full sticker price.”. Maybe that’s old news and BMW did away with it.
Anyway, I see these 10%+ off deals and I’m not sure if maybe they include incentives, or maybe there’s some hidden dealer support, selling at a loss to meet sales quota, etc…
I’m not comfortable pushing for a deep discount off before incentives if I don’t understand the pricing structure. I don’t want to push for, say, 10% off if it’s just not feasible. If 10% or more is possible, then how is the dealer making any money on the deal?
Just trying to understand before I start my negotiations.
Thanks!