I received offers for 13% off MSRP before rebates and incentives on a 2019 S4 factory order. Remaining in-stock 2018 S4 models are 14% off MSRP. No MSD, base MF, no bull. You need to shop around a lot more. Maybe they’re really low on S4 inventory in your area and not willing to deal. Dealers have S4 inventory up to the gills here. Seriously, arrange your own shipping or come to Chicago see a show, grab some grub and pick up your car. I shopped the S4 but ended up ordering a 2019 A5 coupe instead. 13% off the coupes too.