That’s them cutting a check back to BMW so not surprising. 12% is usually all-in deals, anything above that the car needs to be close to a birthday or final day of the month.
I would push for 12% and higher before incentives on any outgoing 340’s honestly. Just find a dealer willing to play ball. It won’t be easy, but I laid all the specs of the deal out that i wanted on the table and so it really came down to negotiating money factor and additional discounting off msrp.
In my region I found it tough to get ANYONE to commit to something competitive in writing or on a sales sheet so get as close to “reasonable” as you can and you may get better results in person and working with a sales manager directly as opposed to the peons.
I figured anything under the 1% rule on a 55k+ vehicle I’d be happy with , but work them as much as you can! Think you can get a killer deal w the Feb incentives!
Also - I was reminded of the 500$ bmwcca rebate so that made my deal even better (thank you LH community!). I was able to register for the lunar new year rebate as well, which made negotiations even more favorable.
Biggest discount ever or more recently?
This is my lease breakdown on a 59.5K 340i from the end of 2017.
Looks like the discount before any incentives was around 16%
Hope this helps.
This is exactly what I was trying to achieve. Awesome deal. This was for 12k/36 mo ? What was the MF back then ? RV is about 60%, which is similar to now.
I got 20% off a 340xi loaner with MSRP of $61130. Same dealer still has a loaner plus a few brand new ones. I can give you a contact if you are in the Midwest.