With the recent talk about how Kia was discounting Stingers (Cheap Kia Stingers are on the way) I thought I’d revisit the Buick Regal situation. Local volume dealer (Mark Christopher in Ontario) has a weekend ad for a Regal Sportback, a one only type of deal, listed MRSP $30,710 for purchase at $21,995. That is 28% off.
But what of the wagon?
Back in July here in Southern California there were 75 TourX wagons listed on CarGurus. Now there are 116. Of those 78 have been on the lot 60+ days. And 37 of those, an amazing 32%, have been there 120+ days.
So guess what, discounting has begun. Listed offers at $7,000-$8,000 off MRSP with zero negotiation. However looks like that is mostly driven by a purchase incentive by GM which this month is 16% off MSRP if you buy the car. The offers are trending at 20% off MSRP with about 4% coming on the dealer side.
It would appear Buick is doing what I suspected. They are looking to move these through purchases so they don’t have to take the cars back in 2-3 years.
I haven’t found October numbers yet but the lease numbers into September continued to get worse on the TourX.
March = 61% residual, .00085 MF
July = 55% residual, .00062 MF
September = 48% residual, .00122 MF
So yeah, looking like the wagon is not a lease you’d want to get into. On a purchase you might find someone willing to dump a wagon off at over 20% off. If you like the car and intend to drive it for a long while that might be a good deal.
Guess the market has spoken and doesn’t want a wagon. Or Sportback either…