Where do Brokers fall in the value chain?

Not everyone is in the northeast. That kind of brokering business model is much more common in your neck of the woods.

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You may choose between a Black Grand Caravan, Black Sienna or Black Pacifica.

And you think the brokers making $40,000 to $80,000 a month are doing so 1 $399 broker at a time?

If so I have a bridge in brooklyn to sell you.

I get calls, REGUALRY from brokers in brooklyn shopping a deal among dealers asking for 5500-7500 bird dog checks.

They sell a car they don’t even have, then contact every dealer asking who will give them the biggest spread with a bird dog check back for the difference.

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The worst part is they prey on members of their own community. “oh a person of xyz race or religion wouldn’t do that to me, we are the same people”

That happens EVERY day. The more insular the community the more money the broker makes bopping them on the head.

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whereas dealers prey on members of all communities, which makes it ok. i know you’re hinting at the jewish communities, and you’re right. generally speaking, the more insulated a community is, the more the “businesspeople” in it take advantage of their own. i have taken a ton of lakewood, monsey, boro park, cedarhurst, etc etc clients, and then had their brokers calling me to buy cars from me.

That is the best feeling, when you sell to a member of any insular community and then the local broker calls you asking for cars

I have also seen similar things happen in various Asian (both south and east) as well as Sub-Saharan African communities

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No, i think you’re talking about a specific corner of the industry and doing it in a way that would make any newcomer coming across this thread feel like the many brokers here are pocketing thousands on them and lying about it.

There are absolutely brokers that do what you’re suggesting… and youre geographically centered where it’s most common. Things are different in other parts of the country.

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I have other brokers (obviously non-LH) calling me for deals all the time that want to short my entire discount and sell for MSRP.

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I’m well aware what happens off leasehackr. I simply meant here. There’s not enough spread for us to make that money here unless it’s taking advantage of someone’s equity on top of marking up a car thousands. Those days are pretty much gone know also with the used market.

At the end of the day the buyer has to beware. There’s no excuse paying thousands more for a car anywhere in the country when literally everyone now has the internet.

Jeez. 80k a month. What kind of volume do brokers move in a month typically? Asking for a friend that wants to compare their income to that of a broker lol.

They’re the best. I like when they offer me an extra $500 if I give them a 6k bird dog check :joy:

Then they call my dealer and tell them how many more trucks they can sell for them at a lower discount then they give me.

I mean if you make between 5 and 7 per car, 80 isnt hard to do

sure. I was going with the typical 500-700 broker fees I see here.

again, going off of the assumption that the only thing that matters is price. that’s wrong. price is NOT the only thing people care about. the sooner you realize that, the better it will be for your business.

The single best thing for my career was realizing that being the lowest price was a bad thing. CSI has gone up significantly ever since my pricing has.

Getting rid of the bottom feeders has been so good for the store overall. Those extra 5 deals a month were just not worth it

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agree with this. dont want the bottomfeeders, which is why i have been focusing less and less on LH. it’s pretty easy to tell that someone will be a difficult buyer, so i try to nip them in the bud very quickly and move on. too many people on this website pride themselves on being the cheapest price, but because their margins are so slim, that they need to move hundreds of units/month, they punt people off to their dealers, which is exactly what clients want to avoid by going w a broker…

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Somehow this thread turned into a therapy session for brokers.

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