In general, the last weekend before the end of the month will naturally create more urgency for every dealer to hit their numbers. The teams at each OEM that set incentive levels don’t follow any holiday schedules but rather look to how well their sales did last month relative to plan and adjust accordingly. So if the prior month was down year-over-year on the sales volume for a particular model you can expect to see higher incentives in the current month (total generalization but true more often than not).
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