Believe it or not bmw lease rates were in a similar range on many models about 4-5 years ago.
So if the target is still double digit discount where scarcity isn’t a factor, we are certainly getting closer to that market dynamic again however you’ve got three (four if loaner) things that make it impossible to replicate a 2019 deal on a similarly equipped car today.
Base price and options price have gone up by a fair amount.
Residuals are down an average of 5% on most models.
Incentives are down on most models significantly with the exception of BEV’s
In the instance of loaners, the programs aren’t as generous as they used to be and thus there’s less write down and stipend, starting mileage due to minimum time in service can wipe out a big portion of the added savings.
Do you all remember when the rule of thumb for car buying was 20% down with a loan financed over 48 months? And then the monthly car payment + insurance + fuel + maintenance should only be 10% of your monthly gross (pretax) income?
When are we going to see those record defaults and a bunch of repos coming in?
The worst kept secret about luxury is that it’s often not that much more expensive (and in some rare instances cheaper) than a loaded mainline/domestic.
Some folks even seem to shy away from them despite following a consumer pattern that’s close perfect to convert to leasing.
Perpetual cycle of (Buy, Keep till B2B warranty ends, Trade-in)
KIA EV9 is poised to dominate with no competition. The closest competitors are Model X and Rivian R1S. Early reviews indicate that the EV9 is spacious and larger than the Palisade and Telluride.
As interest rates continue to rise, this will pressure car values. With 48-month new car loan rates at 8.30% and 72-month rates well over 10%, higher interest rates paired with higher credit security will result in fewer approved applications.
It really is so bad how much these plug-in hybrids and EVs cost. A new Jeep GC Summit Reserve 4xe is $83,790 after the Protech package. I’d be embarrassed to tell someone I spent that much on a Grand Cherokee