Trying to lease a Tacoma in a huge markup market...tips

Ask the Hackrs
1

So, I picked the worst time to try and lease a Tacoma because of the low inventory and high demand.
Dealers are marking up $5000+ over MSRP and nobody will make any deals with me.

I was trying to wait to see if inventory got better, but it doesn’t seem to be improving and the market is only getting higher.

Should I continue trying to find a dealer who will deal with me? Should I keep waiting?
I feel like I’d be a complete idiot paying any kind of dealer markup right now just because. I feel like that shouldn’t be my responsibility.

Any insight?

2

Contact one of the brokers on here. Jim aka Jroulaeu is doing Tacoma deals nationwide I believe. He is a straight shooter. I personally leased two Tacomas from him. I see you’re from California. Buying and shipping would still be cheaper through him.

3

You’re in socal. I’d start by talking to @Cody_Carter

3 Likes
4

I tried that.
I must be missing something because he doesn’t have any deals.
His site shows lease prices starting at $400 and going up.

5

I’ll try to reach out to Jim.
A broker seems to be my only option as most dealers either won’t try to deal or just won’t respond.

6

Have you compared his prices to dealers charging $5k over MSRP? I guarantee you thats going to be a lot more than $400/mo.

4 Likes
7

That would be the best price then. Or try @Jeff_BeachCitiesAuto

1 Like
8

The prices on his site have $2000-$4000 markups as well.
And yeah, I’ve looked around at all prices and his aren’t any better than anywhere else.

9

Are you looking on retrac or on his dealer’s site?

10

It’s his portal to his dealer site. I guess the Retrac site is gone.

11

retrac isn’t gone. He replaced it with something else.

12

Ah, I see that he did that yesterday.

A quick glance at his site shows about a $2k mark up. May be the reality of the local market. Still beats $5k mark up, but worth checking other brokers to see what they can do. My guess is that’s fairly indicative of whats going on.

1 Like
13

That’s just supply / demand and capitalism…it’s not just you at the moment.

In all honesty if you can wait till next year then I would.

In regards to Cody, pretty sure that’s price you see is the best that he / Tustin is willing to do on a vehicle at the moment. I recall it being set up as a no - negotiation site for a reason.

1 Like
14

I’m confused what you’re saying here.

If you can’t find a dealer willing to discount below msrp, you do have the option to not pay any mark up and just not get the vehicle.

1 Like
15

I know.
I just can’t find any dealer willing to do that.
They just keep saying ‘market is $5k+’ but why would that fall to the buyer?

They don’t charge you a huge markup if you buy the last gallon of milk, or the last t-shirt in your size. Just seems crazy that people would even pay a markup that high.

16

Would you be willing to pay full MSRP while everyone else is getting a big discount?

1 Like
17

1k markup or higher in DC area.

1 Like
18

Is that a trick question?
Obviously, no. If everyone else is getting a big discount why would I pay full price?

19

Then obviously you don’t live in the East coast and got gas or bought any kind of PPE during the Pandemic. TP was like $5 a roll in some places.

When there is scarce supply, a shop would be stupid to sell it for list.

1 Like
20

Because demand based pricing is what gives you a discount then and a mark up now. You don’t get to only believe in it when it’s in your favor.

3 Likes