But Aside from that, its totally hilarious how much bmw charges for
keyless entry,
moon roof
lumbar support and
xm radio
at $1750!!
And then a “premium package” hah. heated seats are still a premium package?
Heated front seats
Navigation
Heads up display
Advanced RTTI
All yours for a price of $2900
You would think that these antiquated packages would be standard across all luxury vehicles and somewhat a premium option in a Kia. They should at least wrap up these packages into the overall price of the vehicle instead of making them packages for purchase. But nope bmw still has to squeeze every dime out of these al la cart packages which we all know that combined at over $4500 are only worth maybe $1000 total between the 2 packages.
You have exactly backwards. Brands like Kia that compete primarily on price include these option as standard for the most part. “Luxury” brands can and do charge their customers for those items and get away with. As bostonconcierge points out the most successful company is Porsche, who makes an absolute killing on options.