Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says -

Both Ferrari and Maserati were owned by FIAT about 20 years ago. So they tried that experiment already. Ferrari produced engines for a lot of Maserati’s cars actually.

Ferrari doesn’t need an entry-level brand. It has that and it’s called a Ferrari California, Portofino, Roma, etc.

Ferrari doesn’t need to stoke demand, that’s why it has a waiting list that requires over a year’s wait before you have the chance to buy a new one. There are way more people who want to buy a Ferrari than there are Ferrari cars to sell. This is intentional. That’s why Ferrari operates at 50% gross margins.