Great job and congratulations!
Isnāt lease support on the 2019 etron ending this month? In which case, it is a race by dealers to get rid of them because I canāt imagine many people wanting to buy the etrons!
The lease support stands till sept 30th but I donāt think there will be any cars left by then .
Audi will reimburse 2% of MSRP back to dealers if the car is sold at 10% or more off sticker
Yes they can. Iāve had a dealer completely opt out, and language in the Costco program allows them to opt out, āparticipating dealersā.
Thanks a lot! Awesome car.
I just spoke to dealer and he is letting me give him his name and number. Please PM me.
Is the 2% back for 10%+ discount independent of the Costco program? Or is that specifically for the Costco discount?
If using Costco and the dealer discounts MSRP-10%, does that mean the dealer is effectively offering an 8% discount? Or does that mean the dealer is effectively getting full retail plus another 2%?
Can you help clarify all the potential discounts available on the ETron:
Lease rebate $7500
Marketing allowance $7000 (depends on area)
Costco discount of 10% of MSRP
Loyalty rebate $2000
Someone also mentioned some other type of general marketing allowance that dealers can use at their discretion.
Above these discounts, what would be a good target for the dealer provided discount on the car? Iāve seen some people get additional 2.5-5% off. If you take away the rebates, 2.5-5% off doesnāt seem like that much of a discountā¦unless the dealer is also eating the 10% Costco discount (or 8% net Costco rebate).
Thanks for your help.
the 2% is only with the Costco program so if a dealer sells the car @10% off or more . the 7500 EV cash is from the federal government . Dealer marketing allowance is anywhere from 6-8k depending on the region. dealers do not have to give the marketing allowances up . Itās at their descration.
the ev cash applies to leasing? I thought it only work for purchasing
edit: the dealer marketing allowance is the dealer contribution(their profit margin) or the incentives from Audi?
edit2: sorry for my questions but if the dealer accepts costco itās 10% right? so itās just at the dealerās discretion to giving out the extra 2%?
It goes to the lease holder (financial service). Dealer marketing allowance is an additional incentive from audi to the dealer usually used by audi to allow the dealers to be more aggressive in pricing.
Audi passes the Fed EV cash onto you as lease cash.
if Iām understanding right the discounts are:
10% off msrp costco
2% off msrp audi reimbursement
7500+ (around 10% off msrp for pp) market allowance
7500 (around 10% off msrp for pp) fed ev
additional dealer contribution
This is market dependant,
and Iāll allow Sam to discuss this, Iām not allowed to.
your math is correct
So again, above and beyond the Costco 10%, the 7500 lease rebate, and the regional marketing allowance, should we be negotiating for a ānormalā dealer discount on an Audiā¦8-10%? Or are they eating the 8% on the Costco discount (10% less 2% rebate) in which case weād be only aiming for an additional 2% discount?
take the 10% costco plus any dealer cash and you scored !
Anything on top of Costco is a treat, I had a few NY tri dealers bow out of Costco.
Iāve replied to a lot of your PMs, but I think I still have 6 or 7 left. I will reply to them tonight. Didnāt know there would be so many. Happy everyone can get a good deal though.
Maybe (probably) a stupid question but is this only for the SoCal dealer or would they be able to hook somebody up with this deal in the NYC area?