Seeing many deals below invoice - Is Market slowly going back to normal?

I am interested to get a new car and started to call around and check the market. I don’t know about lease deals but when it comes to purchase I had several luxury brand dealerships which were offering their cars (depending on the model) up to 5k below invoice. There are still several high demand cars which have high markups (e.g. G-Wagon, 911, Boxster/Cayman, Tundra etc) but many of the main stream luxury cars (Most Mercedes, Audi, BMW, Volvo) are going back with their selling price around invoice. The interest rates are certainly still pretty high but I am happy to see the trend and am hopeful that towards the end of the year we will see some great deals back.
What are the thoughts of the experts here? Do you all see the same or am I just lucky with my searches?

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