I’m doing research on weekends lately on Land Rover Discovery and Discovery Sport and a couple of other cars, including Volvo. I went into a dealer the other day to test drive a car, in this case, it happened to be an XC90. I walked in with an appointment, and the dealer sales guy showed me the car, but didn’t offer me to test drive a car. He also mentioned the deals aren’t that great for me right now as I’m not a first responder. I found it pretty odd that a salesperson would act this way and show so little interest, even if he’s right, that I’m not entitled to any first responder discounting. The fact that he didn’t offer to test drive a car confused me. Why would a salesperson not want to get you into a car to test drive and make a sale?
In my first car purchase, a Honda Accord in 2011, I was met with a dealer that wanted me to test drive and did not want me to leave the dealership until I’m sold. Years later, I went to a mercedes dealership
here in long island (NY) and wanted to do a test drive. The dealer asked what I drive, I said an accord. He suddenly looked sad, as if I was magically a loser at that point. Told me it was a huge step up for me and it may not be for me. I was courteous, my wife and I left thanking him. Later, I realized the dealer was pretty lame. I leased an Audi Q5 instead, which I loved.
Anyway, this gets me back to the original discussion, why do dealer salespeople suck at… selling?
Maybe I need to switch up my deodorant.