Any idea on the logic manufacturers apply when targeting specific competitors with Conquest Offers? For instance, I am looking at the Acura RDX. They offer the following conquest, and curious why they place limitations on what a potential purchaser previously drove. Have something to do with the lenders? Is a Toyota owner not good enough for Acura? Does Acura believe they will bring BMW to their knees with conquest offers? Did someone sleep with an Acura Executive’s wife?
Available to current owners of a 2011 or newer Audi, BMW, Buick, Cadillac, Genesis, Honda, Infiniti, Lexus, Lincoln, Mercedes-Benz, Tesla, or Volvo vehicles.
This is one of the most logical conquest offers I’ve seen.
Hopefully $750 convinces a CRV buyer to drive, and maybe get an RDX instead? Just because it’s your luxury brand doesn’t mean it isn’t a conquest for Acura
It is a form of loyalty rather than conquest. Honda owns Acura. It really should be a loyalty but since Honda is not considered on par, they call it conquest. As for Toyota, it is not considered a luxury brand and they are targeting luxury brands. Annoys me to no end because I have a Highlander that costs more than some RDXs and TLXs but they will not consider it. I used to own Honda up until a year ago but they also do not consider prior ownership
Generally speaking as these are marketing offers the manufacturers make it easy on the consumer. Registration, insurance card, past statement, etc. all will generally suffice as verification.
As to the timing, you’d have to ask the dealer and/or read the fine print of the offer, but I can’t imagine a car you’ve recently sold within the past 2 months not counting for a conquest offer.
