# Question about Selling Price vs MSRP **URL:** \ **Category:** Ask the Hackrs\ **Tags:** ca-socal, bmw\ **Created:** [May 15, 2020, 2:34am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976 "2020-05-15T02:34:37Z")\ **Posts on this page:** 17\ **Page:** 1
**Author:** ![vallsurf](https://leasehackr.b-cdn.net/letter_avatar/vallsurf/32/5_5575768a8748004e209b776fc1b2916d.png) [@vallsurf](https://forum.leasehackr.com/u/vallsurf)\ **Post date:** [May 15, 2020, 2:34am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/1 "2020-05-15T02:34:37Z")
Hey all, Long time lurker, finally prepping to pull the trigger on a lease after evaluating tons and tons of info and comps from this forum. I am confused about one thing though, which is what should I be considering MSRP vs Selling Price to calculate my discount when evaluating a demo/loaner car. In my specific case, I’m looking at a lightly used car (2k miles), that the dealer claims isn’t a demo/loaner but was actually returned after 2k miles. The Dealer is selling it for 52k, the original MSRP off brand new was 62k - so is that considered a ~16% discount off MSRP, or should i be looking at the dealers website listed price of 52k as the MSRP and be trying to get a bit more off that? I’m sure this has been asked again, but even after reading a bunch I was hoping someone could clear confusion I am still having. Thanks! ---
**Author:** ![HersheySweet](https://leasehackr.b-cdn.net/user_avatar/forum.leasehackr.com/hersheysweet/32/201247_2.png) [@HersheySweet](https://forum.leasehackr.com/u/HersheySweet)\ **Post date:** [May 15, 2020, 2:35am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/2 "2020-05-15T02:35:57Z")
If it’s returned it shouldn’t be able to be leased as it’s already titled? Trusteds can you confirm? ---
**Author:** ![Dwight047](https://leasehackr.b-cdn.net/letter_avatar/dwight047/32/5_5575768a8748004e209b776fc1b2916d.png) [@Dwight047](https://forum.leasehackr.com/u/Dwight047)\ **Post date:** [May 15, 2020, 2:39am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/3 "2020-05-15T02:39:48Z")
If it was “unwound” then it can still be leased. When calculating your lease, you are still using the original MSRP as your starting point for the calculator. What make and model? That will give us a good idea if $10k off is a fair deal or not. ---
**Author:** ![mllcb42](https://leasehackr.b-cdn.net/letter_avatar/mllcb42/32/5_5575768a8748004e209b776fc1b2916d.png) [@mllcb42](https://forum.leasehackr.com/u/mllcb42)\ **Post date:** [May 15, 2020, 2:44am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/4 "2020-05-15T02:44:05Z")
Are you leasing or buying? If a lease, is it using new car programs or a used car/cpo program? ---
**Author:** ![vallsurf](https://leasehackr.b-cdn.net/letter_avatar/vallsurf/32/5_5575768a8748004e209b776fc1b2916d.png) [@vallsurf](https://forum.leasehackr.com/u/vallsurf)\ **Post date:** [May 15, 2020, 2:45am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/5 "2020-05-15T02:45:04Z")
Leasing, but they said it doesn’t qualify for new lease incentives such as Loyalty ---
**Author:** ![mllcb42](https://leasehackr.b-cdn.net/letter_avatar/mllcb42/32/5_5575768a8748004e209b776fc1b2916d.png) [@mllcb42](https://forum.leasehackr.com/u/mllcb42)\ **Post date:** [May 15, 2020, 2:46am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/6 "2020-05-15T02:46:40Z")
Gotcha. So then it isn’t an unwound car, it’s a used car. That changes a lot of things as to what you’re comparing against, as the lease terms are likely to be significantly worse, so you can’t really treat it as a demo. ---
**Author:** ![vallsurf](https://leasehackr.b-cdn.net/letter_avatar/vallsurf/32/5_5575768a8748004e209b776fc1b2916d.png) [@vallsurf](https://forum.leasehackr.com/u/vallsurf)\ **Post date:** [May 15, 2020, 2:58am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/7 "2020-05-15T02:58:03Z")
Are there concerns there? There is something weird about the terms he is telling me, but i have yet to recieve an actual breakdown sheet. 36/10 2020 x3 m40i 7 MSD @ 4900 700 DAS - First month, Doc fee (said he can waive the doc fee) 664/mo. He said it included all taxes and fees. I don’t believe it. ---
**Author:** ![mllcb42](https://leasehackr.b-cdn.net/letter_avatar/mllcb42/32/5_5575768a8748004e209b776fc1b2916d.png) [@mllcb42](https://forum.leasehackr.com/u/mllcb42)\ **Post date:** [May 15, 2020, 3:05am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/8 "2020-05-15T03:05:28Z")
Have you priced out a new one? What new incentives would you qualify for? So you have BMW loyalty? ---
**Author:** ![jeisensc](https://leasehackr.b-cdn.net/user_avatar/forum.leasehackr.com/jeisensc/32/224821_2.png) [@jeisensc](https://forum.leasehackr.com/u/jeisensc)\ **Post date:** [May 15, 2020, 3:10am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/9 "2020-05-15T03:10:43Z")
> [@vallsurf](#): > > I’m looking at a lightly used car (2k miles) Curious why? The only color/equipment combo you want available anywhere, or did you think it would be a deal because it comes with drama? Unless it’s the only pink one with polka dotted seats and an ejector seat in the US that you absolutely must have, why not see what deal you can get on a new one? ---
**Author:** ![Tkl512](https://leasehackr.b-cdn.net/letter_avatar/tkl512/32/5_5575768a8748004e209b776fc1b2916d.png) [@Tkl512](https://forum.leasehackr.com/u/Tkl512)\ **Post date:** [May 15, 2020, 3:12am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/10 "2020-05-15T03:12:47Z")
> [@christmas\_tree BMW Specials California ~ LEGENDS AUTO GROUP ~ \*\*THE MOST AGGRESSIVE PRICING IN SOCAL\*\*](https://forum.leasehackr.com/t/may-california-bmw-check-our-spread-for-3-4-5-7-8-x1-x2-x3-x5-x7-legends-auto-group/125912): > > CALIFORNIA ONLY, NorCal residents must pick up in SoCal or have their car shipped (Usually $400) Please contact when you are ready to go, not 3 months in advance… Some of the most aggressive BMW deals in California, many people here have shopped us and know we’re the plug electric_plug All Fees Included in Pricing Listed, NOTHING ADDITIONAL Scroll all the way to the bottom of the thread for our most current deals New Cars: Paul 818-434-8063 or Gor 424-278-8216 [Contact@LegendsAG.com](mailto:Contact@LegendsAG.com) No… This broker has one listed for like 530. Not sure if you checked marketplace at all ---
**Author:** ![vallsurf](https://leasehackr.b-cdn.net/letter_avatar/vallsurf/32/5_5575768a8748004e209b776fc1b2916d.png) [@vallsurf](https://forum.leasehackr.com/u/vallsurf)\ **Post date:** [May 15, 2020, 3:15am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/11 "2020-05-15T03:15:42Z")
I am in talks with that same broker, he so far as given the best deal (i think) - lower monthly but higher upfront costs - hence my reasoning for this post, trying to figure out if there’s a better deal to be had with this other car (which is now seemingly like a bad idea given its used status). ---
**Author:** ![vallsurf](https://leasehackr.b-cdn.net/letter_avatar/vallsurf/32/5_5575768a8748004e209b776fc1b2916d.png) [@vallsurf](https://forum.leasehackr.com/u/vallsurf)\ **Post date:** [May 15, 2020, 3:17am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/12 "2020-05-15T03:17:31Z")
I also used one other broker from this site who gave quoted an all around worse deal as well. its hard to figure out what’s what when nobody wants to give you a breakdown, any tips on getting them? ---
**Author:** ![Border9](https://leasehackr.b-cdn.net/letter_avatar/border9/32/5_5575768a8748004e209b776fc1b2916d.png) [@Border9](https://forum.leasehackr.com/u/Border9)\ **Post date:** [May 15, 2020, 3:18am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/13 "2020-05-15T03:18:00Z")
You can figure out the better deal fairly easily. If the upfront costs are 2000 (or whatever they are) just divide that by the length of your lease (probably 36 months) and add that to the monthly lease amount. The total lease cost over 36 months is more important the the monthly amount. ---
**Author:** ![Tkl512](https://leasehackr.b-cdn.net/letter_avatar/tkl512/32/5_5575768a8748004e209b776fc1b2916d.png) [@Tkl512](https://forum.leasehackr.com/u/Tkl512)\ **Post date:** [May 15, 2020, 3:21am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/14 "2020-05-15T03:21:22Z")
Even with the said $2,500 upfront cost you’re overall cheaper by a good chunk and still under $600/mo. Otherwise search you’re entire area for dealers that may have demos and see what they can do on discount prior to incentives. I’d say a big downside to this deal is no additional incentives. whereas you’d get them with a real demo or new vehicle. ---
**Author:** ![legendsauto](https://leasehackr.b-cdn.net/user_avatar/forum.leasehackr.com/legendsauto/32/134085_2.png) [@legendsauto](https://forum.leasehackr.com/u/legendsauto)\ **Post date:** [May 15, 2020, 3:21am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/15 "2020-05-15T03:21:42Z")
Yeah… I actually gave him a higher MSRP for almost the same price. ---
**Author:** ![vallsurf](https://leasehackr.b-cdn.net/letter_avatar/vallsurf/32/5_5575768a8748004e209b776fc1b2916d.png) [@vallsurf](https://forum.leasehackr.com/u/vallsurf)\ **Post date:** [May 15, 2020, 3:24am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/16 "2020-05-15T03:24:44Z")
Hi Paul 🙂 just doing my due dillegence - dont mind me. Anyways, my original question was really just trying to figure out what you should be trying to negotiate when working with a dealer directly in terms of what is the real MSRP is if they’ve already knocked the sticker price (but in this case seems like its a moot point because its not a “new” car ?) ---
**Author:** ![HersheySweet](https://leasehackr.b-cdn.net/user_avatar/forum.leasehackr.com/hersheysweet/32/201247_2.png) [@HersheySweet](https://forum.leasehackr.com/u/HersheySweet)\ **Post date:** [May 15, 2020, 3:34am UTC](https://forum.leasehackr.com/t/question-about-selling-price-vs-msrp/253976/17 "2020-05-15T03:34:22Z")
Yeah, it’s an unwound car, not a new or demo, not eligible for lease cash, loyalty, conquest, or anything. It is moot, especially if Paul is willing to get you one for so much less with more options.