Newbie: Dealing with Dealerships

Most salespeople are morons who have failed in other, preferable jobs or are credentialed out of a college degree job. I’d wager this is about the bottom three quartiles of new car sales. The top 25% of sales people are the pros—the ones who realize things change and evolve, genuinely understand deal mechanics, and adapt. These top dawgs understand LTV is always above any one rip.

So, find a top quartile person to build a relationship with or go find a manager to deal directly with. Managers should be “filtered” salespeople with a good amount of the incompetents filtered out. (Obviously there are exceptions, like nepotism or Lithia Motors owns the store).

If you do find this person, and the odds are not in your favor (it’s just math), treat them with unending respect and transparency—it’s a reciprocal relationship.

Happy hunting.