I am a returning BMW customer in SE Michigan and am considering a 540i xDrive with an MSRP of 71000. I’ve built the car on the BMW USA website and would like it to be built as specified.
Right now I’m anticipating a 3% or so discount but from what I read on this site it looks like people are realizing 8% to 10% dealership discounts.
My question is: What sort of discount can I expect from the dealer in addition to any BMW credit or rewards?
I would imagine the discount depends on market conditions as well as the exchange rate (?).
Any insight you can provide will be much appreciated. This is my first post so I apologize in advance for any mistakes I’ve made.
Thanks
Thanks max_g. I think I would re-word my question to:
Is it reasonable to expect the 8%-10% discounts others are reporting?
And you’re saying, they’re possible but I have some more work to do in terms of getting quotes from other dealerships. I have some short road trips in my near future.
Sound about right?
Thanks
8-10% is probably on the lower side of what’s doable. General rule of thumb for BMWs is to target 10-12%. Now, not every dealer will do that for you, and more niche vehicles(not that the 540 falls into this category) make that more difficult.
And no, you don’t have a bunch of short road trips in your future. You have one road trip in the future and it should only occur after you already have a deal agreed on to go sign paperwork.