At the end of the day, the most beneficial thing for me when shopping a brand I have never shopped for is understanding what is an acceptable % off pre incentive for the car. This is the hardest piece imo to know for a consumer without coming off like a dreamer to a dealer. Today, the only way I know is through past deals or broker sites. This is already very helpful and I am good with the way it is. I just feel with all these nooblets around, having a floating list that shows good/ok/bad % pre incentive on make and models and year would be extremely helpful. Everything else changes month to month generally.
We often say things like 7-11% is broker status, 5-7% is ok, 0 to 3% is poor etc… generalizing of course
Imagine a page these nooblets can go and it lists all the year, make, model and has a general guideline of what tiers of % preincentive is considered unicorn/good/ok/bad. This alone would be beneficial and help a consumer know before any other variable they are receiving something competitive. Of course they will then need to refer to leasing 101 and understand the rest of the variables