You also have an inherent conflict of interest that collides with the idea of a well-informed, self-sufficient consumer base.
I’m not saying that as an attack or to imply malice, just that there is an inherent bias because you make money off of offering a pathway for people to remain ignorant to the finer details. That’s a route that makes sense for some people. It does color your perspective here though.
Just as a reminder, you solicit people to provide market data for what deals are happening so that you can leverage them to negotiate with your supplying dealers and get improved pricing.