I called a few Lexus and Audi dealerships in the NY area and began to inquire about certain models. I proceeded to ask them about how they are seeing the current environment, and they have all said demand is considerably down.
I then asked about their monthly quota programs, and many of the dealers have said these have been cancelled due to COVID-19 – one dealer in particular alluded to the fact that manufacturers are subsidizing costs and as such have phased out any volume based bonus programs present at dealerships. Is this true, or are dealers not being forthcoming?
Secondly, any tips on how to use the market conditions to your advantage in this situation?
It could be that it is just early in the month, however the dealers I have spoken to are not being too flexible when it comes to pricing.