I like Jeep as a brand. The Wrangler and Grand Cherokee are classics. The new GCL is a hit, Jeep nailed their entry into the 3-row field (I bought one).
What in the hell were they thinking with the Wagoneer? They took an icon, turned it into a huge Honda Pilot in the $75-120k space, and are now doubling down with an even bigger, more expensive version??
You almost have to work extremely hard to screw up the Wagoneer rerelease.
Give it a modernized take on the original styling, price it in the 60s-70s, of course BOF, but have a V6 option, don’t make it so huge, and voila you have a huge hit.