I went a NJ dealer today asking about Grand Cherokee L - Altitude/Limited trims. The salesperson showed me pricing with 5k+ markup. Is he insane or it is just norm? The parking lot is full of cars to sell.
Tell him the mark up games of 2021/ 2022 are over
Tell him to 
Many of them do this just to make you feel like getting it back down to MSRP is a “deal”
As always, check here
It should have been a minus, not a plus
My gc 4xe had a +$3999 market adjustment on the window. I didnt even know they had it on there until i was taking the paperwork out of it at home and saw it with the window sticker. Just because it’s on the window doesnt mean you have to pay it.
Can’t blame them for trying, but I think a polite nudge
and a reminder that you’re not that guy is all it takes these days to get some honest pricing.
Good to know!
In the past, If I saw an ADM on a dealer pricing on a car I’m interested in I had always decided not to engage.
Will change that strategy going forward.
Something to be said for not wasting time but you also miss 100% of the shots you don’t take.
This goes both ways.
“Anchoring” is a very real thing.
Yearly Going out of business sale at the mattress warehouse.
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CDJR can’t even move their cars. Just tactics.