Euro delivery was never about sales volume, it was meant to be an experience for the future owners who could afford it. Something similar to concierge. Something that sets the brands apart from the others.
The German brands have been building cars across the world well before Tesla did it. It just made sense to build cars closer to where the major target market was.
I watched happy people meeting with their new BMWs fresh out of the factory in Munich in 2019, it must have been such an experience for them . I like the āprocessā of shopping for a car and delivery is arguably the peak of it. The fact that it happens in the factory with bunch of other nice activities followed by a Europe tour must be an awesome experience.
If not about sales volume why did BMW/Benz drop it? COVID? Will it come back after COVID?
Just out of the curiousity, what age group do you fall in?
I understand the appeal of picking up a new Mercedes.
I understand the appeal of taking a trip to Europe.
I do not understand the appeal of combining the two.
The only reason I can kind of see it, is for the completely weird flex of saying that your ass was literally the first in the driver seat of this car (assuming you can rationalize away the driver brining the car out of the factory to you), but thatās a very thin argument to have for going to Europe.
Why would any man want to bring back ED?
I get the appeal. Itās an entire event scheduled around the excitement of picking up your brand new car. Picking up your new special ordered car is exciting - picking it up direct from the factory adds to the excitement because it gives the occasion a sense of grandeur as opposed to just heading to your local dealership on a random Tuesday afternoon - and then doing all this in Europe adds to it still (more so for us uncultured 'Muricans Iād imagine).
Iāll likely be doing the performance center delivery in South Carolina for my next BMW (assuming I lease another BMW - always like to keep that open), so Iām excited about it, but South Carolina doesnāt have the same ring to it that Munich does.
Saturn 
tried this with their āDelivery Moduleā - trying to capture the ED excitement at the dealership. It felt so much like āringing the bellā to me, even at (I think I was 19?) - I insisted they just hand the keys outside.
There is an entire podcast series about ED of a M550, I feel like I had the experience.
If you purchase - right? The problem with ED has been itās largely incompatible with leasingā¦
There are many activities coming to my mind akin to combining two appealing activities but best ones may not be appropriate for an automotive forum 
well damnā¦
well this IS the āoff-rampā sectionā¦
I also suppressed some analogies that had queued up in my mind.
Iād like to say I suppressed them out of modesty, but it really was the LH ToS. 
This is personal preference obviously, but with so many historic and entertaining and scenic things to see and do in a limited amount of time in Europe, the last way Iād want to burn a day is picking up a car that I could have gotten from the local MB dealer before I left home.
Reminds me of a trip to NYC 6 or 7 years ago, when I noticed a huge line of people waiting to get into an Abercrombie & Fitch.
I kept thinking, āHELLOā¦ If you want to buy $54 tee shirts you can do that from home. Just go to www.abercrombie.com.ā
Agreed - I wouldnāt hold European Delivery in place of a proper European trip. To me a European trip is a completely separate experience from European Delivery. With one youāre spending time with a specific destination in mind, with the other your trip centers around the delivery of a car that you can then drive around Europe. Itās a different dynamic.
If I only had the ability to visit Europe once, I wouldnāt spend it doing a European Delivery. To me itās a - Iāve already done some European trips, this is something different and exciting.
Standing in a long line at the Abercrombie & Fitch storeā¦ now that I donāt understand the appeal of
You know what I really enjoy?
A hamburger patty cooked in a skillet, smashed up into a pile of mashed potatoes, finished with a layer of canned corn.
I donāt expect you to understand that either. 
Iām intriguedā¦ minus the corn
Iād rather rent a car to beat on down the autobahn than do it with my own (retail purchase). Which would be the case if I was doing European Delivery because for a lease itās kind of a waste, personallyā¦
Full disclosure, Iām saying all this never having actually done European Delivery. So itās very possible itās just a romanticized image in my head of what it would be like.
If I do the performance center delivery next year Iāll report back to let you guys know if I wish it was in Germany instead of South Carolina 
