Hi Everyone - working a deal for new leased BMW 540xi. Leveraged Car Guru to identify who had my color combination and option preferences. It was easier than going to individual dealer websites. Wish BMW had national inventory database online for the public…Porsche has this search option. Casted a wide net about 200 miles. The color combo I wanted was not typical black or white.
Anyway my quotes came in from $878 to $638. All quotes used same criteria, similar MSRP, lease loyalty, 12k, $2500 DAS. Never went to dealership and refused their invites. Just explained buying car in next 24 hours and searching for best price…please quote stock # etc.
At one point sales advisory from dealer B challenges in professional manner my best and final price of $582 per month. He explains multiply MSRP by .94%. The result is dealer cost. 6% off gets you to dealer cost. Them multiply MSRP by 5% and subtract this amount from dealer cost. This five percent is dealer holdback. Than subtract loyalty and incentives in my case $5250. In the end 18.5 percent off MSRP. The sales advisor said dealer A is making $265 on the car just moving metal. He Continues to chat and puts numbers into BMW lease calculator again saying you sure they said $582. He agrees the lease numbers work again with small margin of couple hundred bucks. He said if dealer A can write the deal do it. 10 minutes later he calls me back. He has car with 5k in more equipment and is willing to do similar deal with higher price to compensate for 5k MSRP. I responded appreciate the offer let me first check back with Dealer A you will be plan B. Did not want the extra equipment but wanted this unique color combination and supply is running low on 540xi for this color combo. Dealer B says only 2 cars left in Northeast with my desired combination so, dealer B was real option about $40 higher for more equipment.
Did deal yesterday with dealer A. 18.5% off with incentives plus 1k from CCA. Thanks for everyone’s help and knowledge on the board wanted to share my process and results. Thanks for CCA tip!
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