How to start the negotiation?

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Also this by @Ed_Churchward on BMW which is applicable to some other brands as well:

Guide to calculating the Invoice price on a BMW and help with buying any car

OK, so lots of the same questions keep on popping up on this forum so I thought I would do some basic bullet points on how to get the deal you want from a dealer without wasting their time and hopefully have everyone happy at the end of the day. Before you read below, it is important to remember a lease is made up of 3 main components. (Price, Money Factor, Residual) A dealer will always ask what monthly price do you want to pay. Ignore this, they have no control over the monthly price other th…