People are always asking how to talk to the dealers. This isn’t specific to buying a car but this a great guide.
Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss is a superb book.
Here’s a link to the Summary Cheat sheet which was referred to in the audio book;
Haggling with your dentist…
One day, a man walks into a dentist’s office and asks how much it will cost to extract wisdom teeth.
“Eighty dollars,” the dentist says.
“That’s a ridiculous amount,” the man says. “Isn’t there a cheaper way?”
“Well,” the dentist says, “if you don’t use an anesthetic, I can knock the price down to $60.”
“That’s still too expensive,” replies the man.
“Okay,” says the dentist. “If I save on anesthesia and simply rip the teeth out with a pair of pliers, I can knock the price down to $20.”
“Nope,” moans the man, “it’s still too much.”
“Well,” says the dentist, scratching his head, “if I let one of my students do it, I suppose I can knock the price down to $10.”
“Marvelous,” says the man. “Book my wife in for next Tuesday!”