Ha! I went into my email and, luckily, I saved it. Turns out it WAS a dealer in VA. It was a nice visit down memory lane. Maybe some of y’all will find it entertaining. These are the emails without the language edited. I just removed names.
From Koons CDJR On Thu, Aug 22, 2019 at 10:23 AM:
I am an Internet Sales Manager at Koons Chrysler Dodge Jeep Ram of Tysons Corner. I sent you over a quote and payment calculator for the 2019 Dodge Charger we have here and available for sale.
I saw you asked a common question that alot of our customers ask about the destination fee. It is not being charged twice, we aren’t charging MSRP plus destination. Also when the car is discounted we itemize the destination and the processing fee which are line items. If the car was being sold at MSRP we would back out the destination and then add it back in to show it as a line item. It is the way we prefer to show our prices, which doesn’t stop us for offering the very best deals on our Scat Packs in the region to our customers. I hope this helped clear things up and I am happy to assist you with any additional questions you may have.
My contact information is below - please do not hesitate to use it.
I hope to hear back from you soon, as we would love the opportunity to earn your business.
Best Regards,
Internet Sales Manager
Koons Chrysler Jeep Dodge Ram
2050 Chain Bridge Rd
Vienna VA 22182
From QBrozen On Thu, Aug 22, 2019 at 11:46 AM:
Hi,
Could you please send me a copy of the monroney sticker?
Thanks,
Rob
From Koons CDJR On Thu, Aug 22, 2019 at 12:01 PM:
LINK TO WINDOW STICKER
From QBrozen On Thu, Aug 22, 2019 at 12:11 PM:
So, here is a breakdown of the monroney, which includes destination, then your quote, which includes destination again. Just follow the math, and you’ll see you are charging it twice.
Base Price $40,245
OPTIONAL EQUIPMENT $69
Destination Charge $1,495
TOTAL PRICE $41,809
MSRP/Retail Price $41,809
Dealer Discount $5,716
Price Before Rebates $36,093
Your Rebates $4,850
Wow Price $31,243
Destination Charge $1,495
Processing Fee $799
Price Before Tax and Tags $33,537
From Koons CDJR On Thu, Aug 22, 2019 at 12:41 PM:
I actually go through this exact same exercise at least once or twice a day almost every day so you are not alone again in your efforts. Actually even sending over the monroney. And we disclose on website that we add back in the destination after the dealer discount including the processing fee, tax, and tags. We also do not include a bunch of rebates in our prices that people don’t qualify for. On top of that we give you are numbers right as soon as you inquiry. In the end we are still going to post our prices this way which is what every dealer in this region does, and we are still going to offer the best prices in the region and as far as I know in the entire country.
Does it matter how we post our prices if our prices are the best you can find?
From QBrozen On Thu, Aug 22, 2019 at 1:01 PM:
I don’t really follow. Why not just state the dealer discount $4200 rather than $5700? Because that is really what you are doing. Or, if you want to keep doing it this way, don’t call it a destination fee, since that is already accounted for, which is why you have to explain it so often. As I tell people in my business: if you find yourself always explaining something, then you must be doing it wrong.
In any case, thanks for your time.
From Koons CDJR On Thu, Aug 22, 2019 at 1:15 PM:
I am in total agreement with you. But try telling that to at least a 200 dealerships in the MABC that first started doing it this way before we did. So Koons way around it, is to disclose the information early from the first inquiry. When the region starts changing this way of advertising the destination then we will too, but for now until that changes we can’t. Also as the largest Dodge Charger dealer in the MABC it doesn’t stop us from selling so many of these cars, we can’t seem to keep them on our lots, it’s been awesome.
So now that we have gone over this in this detail please let me know what other kind of information I can assist you with?