I am looking at a loaner BMW. On the dealer’s website, the MSRP is listed at 49k and it has a sell price of 39k. I tell the dealer great, please add all incentives and send over the number. They send over a lease quote and it is written as 4000 dollars off MSRP and 6000 in dealer rebate to get to a sell price of 39k.
I explain to the dealer that since the car can be bought for 39k, the incentives should come off of that and they very adamantly tell me the car sale price reflects all available rebates and incentives.
Is there any truth to what he said or are they just playing games?
Edit: its a 2018 330e demo car that is 49k and only being discounted 4000 dollars plus 6000 in BMW incentives.