Yeah the folks on CarEdge did the same thing. The father used to be GSM at a Honda/Acura showroom (at least that’s what I think he claimed). So they’d tell people all the tricks sales/dealers play to maximize their margins and make sure to win.
While these stories are based on real life and generally true, the point was to make the viewers (customers) feel like they had zero shot combating these sales tactics.
How could someone off the street take on a massive organization and sales motion that has been refined for almost a century and extracts maximum margin from every transaction? Think of how painful it is to negotiate a car! The only way to avoid the pain was to pay Zach and his team some money to negotiate on the customer’s behalf.
What kind of confuses me is why the folks that made Visor.Vin would partner with Delivrd. I feel like most people here actually like Visor’s approach and access to data. Why they’d partner with unlicensed “not a broker even though they basically are a broker” seems to harm their reputation. If you like a car you see on Visor.vin, then click a button and folks on Delivrd will negotiate for you! For only $1,000!