Step 1: You request MF, RV, and incentives from Edmunds for your region. When you get a deal from the dealer you simply verify the dealer is using same figures. If MF is marked up (higher than Edmunds), you have 2 options: 1. ask the dealer to run your deal at the “buy rate” 2. Adj your counter offer to lower your price to off set dealer markeup.
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