Funny but true (kinda true): Dealer adds $40k markup to Rav-4 prime

I’ve been seeing this on Reddit and Apparently the Toyota dealer in Oakland CA is nearly doubling the price of a Rav-4 Prime!

According to a UK commenter in the insideevs article, he called the dealer and they verified the markup. HOWEVER it was done as a kind of joke to avoid selling the car. Apparently they want to keep it as a demo.

Which leaves me with the question: Is that really the best way for a dealer to go go about it?

Already posted multiple times on here.