Do Manufacturers Limit Dealer Discounts?

I sent out some real aggressive offers for the Genesis G80 hoping land a great end of year deal. One of the dealers said that Genesis will not allow its dealers to sell below invoice. Can anyone tell me if there is any validity to this for Genesis or if any other brands do this?

LOL!! Pretty sure it’s lies, as I have seen some really stupid Genesis deals…

Where they last year’s Hyundai Genesises, or the new Genesis-nameplate models?

Genesis may not allow them to advertise below invoice, but they can certainly make great deals. Lexus, Audi, Benz etc have the same approach - they do not allow dealers to advertise dealer specials on leases.

I am 99% sure this is baloney.