Barriers to entry couldn’t be any lower. No one’s paying a cent to drive the cars that they’re reviewing.
If OP just wants to have fun with it, great. But even an entry level VC job interviewee would rip this biz plan to shreds.
Subs “Up 400%” — you mean from 60 to 300?
“If I could get just a fraction of their views” —Chinese bicycle fallacy.
Competition— see barriers above.
This thread is insane and makes my brain hurt
If there was no sold order protection offered at the time, OP just needs to have Stellantis goodwill a coupon and be done with it. In no world are they going to completely change a lease program for one person. Not to mention, I would imagine there’s more productive uses of time. Take what they give you and either get the car or don’t…
Do others actually buy or lease the cars they are creating content for? That just doesn’t seem like a real smart business model if you want to create a lucrative channel with daily/weekly uploads. I wasn’t being facetious before when I said that you’ll be able to rent this Charger for a week and create more content than anyone really wants.
I guess no one in the forum watches Hoovies Garage. Everyone keeps applying the model that typical car reviewing YouTubers follow. That’s not what I aim to be, and that’s not my brand.
There’s a niche for real people that love cars, and have the means to move about between them on the regular, while collecting those they don’t want to part with. Then, they can provide a story that isn’t only about acquiring the car and giving their impressions, but what it’s truly like to BE THE OWNER, and all that entails. Failure is a built in feature. It provides tension. Hell, just look at the situation above. It will gather more views than a video of me digging through an old RX-7 and working on what I find. Let alone a video where I drive said RX-7 around and talk about my thoughts on it.
It’s a wrong audience this. The only thing people can get impressed is TCO and LH scores
I watch Hoovie. Hoovie is not a great comp here. Tyler Hoover built a small online following via the website Jalopnik which he was able to parlay into a job with Doug Demuro at AutoTrader. When Doug broke out on YouTube he was able to ride that wave and start his own channel. He’s also well moneyed via his father and their business interests, which allowed him to do some ridiculous and frivolous things in pursuit of views as he got bigger. I don’t know if I’m in the majority or not but personally I’ve begun to find Automotive YouTube to be really stale. All the original players have pretty much beaten the game and they are all just running around completing the same side quests. The Bugatti trend was the last straw for me, seeing the Bugatti Veyron become a Hoovie/VinWiki style hooptie purchase made me feel how Ralph Lauren must have felt the day he saw Polo Jeans being sold at Costco.
But you aren’t the owner if you’re leasing the car…
Ironically you’re the one who failed to understand what Hoovies’ original hook was. They were genuine hoopties and they needed a lot of work because of their age and condition. How rotten the cars were and how much work/money was needed to rectify them was a ton of his early content and sub buildup. And a LOT of cars came and went, because he was already inside the business (as a dealer) + because they were really, really cheap + he didn’t have too much risk on fully depreciated old cars + selling/disposing of cars is part of the content.
IDK how much he could have planned it but in the car wizard he also found an authentic presence by YT standards.
If you think leasing an EV Charger and prototyping a strut tower brace is analogous to Hoovies’ early days, then oh boy…
Why do you even bother? Let the man do what is right for him. Let’s wait for next person to make another thread lol
I honestly think Hoovie has begun to fail to understand what his original hook was.
They all do. Look at Tavarish. He went from wrenching and spray painting a $3,000 Merc… to spending $575++ on a wrecked McLaren.
TBH it’s the people in the background doing the actual work and seeking the lesser amount of attention (Edd China, Wizard, etc) who changed the least.
I agree. So I am hoping perhaps some of his audience that also sees that, finds my channel in 2025.
Have you seen my channel?!
This Charger is BUT one of seven cars I currently have. They range for a hooptie 91 RX-7 that I wrench on, two 90’s JDM Kei cars, a Jimny and an Acty that combined were less than $20k, and a 2017 Fiat 500e that barely cost me $6000. Yes. I also have an $81k EV9, hopefully the Charger soon ($86k), and there are other new cars in the pipeline (~78K). But I feel that’s a pretty fair balance. You are all focused on this one car and basing a lot of assumptions on it.
How do you know I am not already embedded with a dealer and have established relationships? Just watch my channel, and see for yourself.
I appreciate the help on the earlier issue, but that’s in the past now. The dealer and I are coming to terms on making this situation right, as we speak. I’ll provide another update on that, when I can, but I am going to go focus on other stuff.
Thanks again.
That’s great to hear. And good luck in your endeavor!
But am I the only one who thinks a Dodge Charger (EV) with a $86k price tag is criminal?
Can this all be content for you?
Better than the car is the problem getting the car for views.
Oh, it certainly is. Thankfully I have relationships I was able to leverage that at least brought it down to an OTD price of $66k. I wouldn’t have considered it otherwise. I couldn’t imagine signing a purchase contact at MSRP. Even I’m not that stupid.
Ding ding ding! Shhhhhh… Watch for that very video to drop tomorrow.
So the subs went from 75 up to 300?
Exactly. 101010
You got it down to $66k. Now do the 24 month lease to get the better RV and extend by 6 months at the end. You get 2.5 years at a much better monthly price. (Assuming they do lease extensions)