It sounds like you may be generalizing about leasing as an entire science.
I understand your points.
However, when looking purely at the full size Range Rover market, this is an outstanding deal. As a broker on this site, I would be doing myself a disservice by posting subpar deals. But I, along with other folks conducting business on this site, constantly study the market along with this site, to determine what is a “hackr worthy” deal.
A good discount on a full size Range Rover (outside of any PINs) is 5-6%. 12.5% is incredibly rare.
With leasing, as with anything, there are multiple angles to play. Is this the best “lease deal” out there?
Or, is this the best lease deal for this specific car out there? Two very different things. If someone is shopping for an RR, they’ll see the value in a discount this strong.
Edit: just like when I work with my clients…one of the first questions I ask them is, are you shopping the car or shopping the deal?