BMW leasing vs financing

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Saw a dealer’s promotion ad. mentioning $xxxx off msrp. I followed up to clear if I can still qualify to use leasing incentive on top of that. Dealer responded that discount is only for purchase not for the leasing. Is dealer playing games? what is the difference between financing and leasing from dealer’s perspective?

Nah
This is common

Like the $10 per HP dodge promotion

4/5 series have big APR credits that only apply if you are financing the car. For 5 series in my region, the lease cash is pretty much half of that APR credit so the dealer is not lying.

If you go on the BMW USA website, it’ll tell you what the current financing and leasing incentives are.