Screenshot shows MSRP: $52,435
Here is one with the same MSRP at 18% off. They include rebates, but loyalty is additional $1.5k off
https://www.bmwofalexandria.com/detail.cfm?inventoryID=432493
THE ADVERTISED PRICE INCLUDES ALL BMW NA/F.S. INCENTIVES/REBATES. CURRENT BMW OWNERS GET AN ADDITIONAL LOYALTY CREDIT OF $1500 ON THIS VEHICLE WHEN FINANCED-LEASED W/ BMW F.S.