“Blue continues to gain strength as an automotive color,” said Paul Czornij, BASF’s head of design for color excellence. “It has a calming effect and a strong correlation with natural things.”
Czornij anticipates blue to overtake white and other non-colors as the most popular choice among car buyers within the next five years. “The expressive part of the car, which is on the outside, is the projection of who you are to the rest of the world,” he explained.
Hippie guru nonsense aide, blue is gaining traction. PPG Industries also shows the color on an industry upswing, at least in North America. In 2012, is surmised blue had roughly 7 percent of the market — but last year it was tied with red at 10 percent. PPG is also pushing specific automotive hues for 2020, especially earthy tones and deep blues.
/http://www.thetruthaboutcars.com/2017/06/americas-hottest-coming-color-isnt-teal-close/