April BMW Deals
- Tariffs are here and will be impactful - much more so for the cars built in Mexico, Germany etc. The cars built in the US will be less impacted, but won’t be safe because a good degree of parts are not made here.
- A few of our dealers have pulled back on discounts. Why? People want to snag the remaining cars already built or in transit that will not be subject to price increases. As such, consumer willingness to pay has flipped dramatically - most deals for retail customers are being written at MSRP - sometimes above. Unfortunately that will have effects soon on our pricing as well if it keeps up.
- Luckily, some of our dealers are still playing ball for now. Our strategy this month with BMW is to get as many customers as possible deals before prices go up.
- BMW FS has also come through - 39 month programs are still around on 2025s, programs are largely unchanged on most things - except for a few money factor increases that don’t move the needle a ton.
- We want to strongly encourage in-stock, rather than order this month to avoid future price increases
We will continue to be as aggressive as we can be and to deliver as much value as possible. Get ahead of the curve by grabbing one sooner than later
A full updated sheet with sample pmts will be updated later, but most discounts are up to date. Submit an inquiry to get a head start. Happy to be a resource and answer questions people have.
Deal Sheet
UPDATE - 04/10
- BMW will be MSRP locking sold ordered cars that arrive at dealer lots prior to May 31st
- Any cars arriving after that will be subject to potential changes due to tariffs
- Cars made outside of South Carolina will be most impacted
