I may be a bad one to ask on this because I am persnickety on BMW discount percentages
In my mind, 20% would be a reasonable target, but if it were me I would shoot for ~24%. It really just depends on how much effort you want to put forth as it may take many many more hours of work to get a few percentage points more of a discount. You are also right to consider the mileage, as you take a notable hit on the RV with the higher mileage loaners. About three weeks ago I had a loaner 3 series that I could have signed on at 24%, but decided against it (so these discounts may still be out there). But, with the change in volume in each dealership, you may have to settle for a lower discount percentage to re-define what a “good deal” is.
That is important, make sure you talk to discount percentage before any incentives. Much of the time the dealer will present the savings with all of the incentives/rebate/loyalty, etc. baked in. You want those deductions to come in to play after the MSRP discount.
And bear in mind, the buying situation is very different now… dealers may be looking to maximize profit per vehicle (gross), rather than volume sales. Been quite a lot of threads on this. Good luck with your negotiations!
I haven’t leased in AZ but from what I see on this forum the AZ BMW market is not very good on discounting. But starting at 20% seems reasonable. That is 20% off MSRP before incentives. And if you end up between 16 and 18% off MSRP before incentives that sounds reasonable. Dealers are not chasing volume in April so gross on every car is going to be important. You may have had a better shot at dramatic discounting last month while there was still a chance of a dealer hitting a sales target.
I struck a deal on 3/31 for a '20 BMW X5. I knew that the April sales climate would be much different. I wouldn’t hold my breath on dramatic discounting in April. Unless it’s very stale inventory or a odd color/option car.
When you ask for a serious discount be prepared to close the deal now. Not a let me think about it. If you put it out there. Be willing to follow through.
Certainly not likely in the current climate😩. That would have been a stretch goal a month ago, for sure. That percentage was definitely doable on a 330/430/440.
That said, I think in the foreseeable future we are all going to likely need to re-calibrate our “good deal meter” .
You’ll just have to take my word for it! Lol. I’ve posted a bunch of my deals on this board in the past…
I had that number available for one of each of those cars, but it requires being very flexible on location color, options. All of these cars are gone now though.
Well, then you can take my word for it and know that even if you got 24% off with base MF of the 330/430/440 loaners, it was a one off and pretty much ‘an exception to the rule’.
Suggesting others to shoot for that discount is just stupid, sorry. No one is giving you 24% off M340. No one.
Edit: and you posted 22% off 4 series a year ago, how is this relevant today?