I had this debate with a salesperson at a BMW dealer. Was looking at an X1 and said I’ll only consider one with the LED light package. Only 1 of their 25ish in stock had it. She said most people don’t care, and don’t even care about things like keyless entry.
Am I the crazy one?? Give at least HIDs if not LEDs as a base! come on, it’s a car that starts at 35k from a high end brand!
Saw the same problem with Mercedes btw.
Don’t disagree, but many people just care about having the badge.
It’s sad. Depends on the car, but it may or may not be a deal breaker for me. Even Toyota and Honda equip their cars with projectors, which still is an upgrade from typical halogen. But once you drive a car equipped with true xenon, especially at night, it’s hard to go back to traditional halogen.
HID should be standard like back up cams are.
I would never buy a car with halogens… $1,500 option makes the car 100 times better looking and you can see better at night too :)))))
I think it depends on where you drive. I never really thought about the lights but I am in LA and there are street lights everywhere.
However I think most people do want keyless entry and start. So much more convenient.
Meh. I like the look of HIDs and LEDs, but I would not expect them to be standard on a “high end” brand’s entry level vehicle like the X1. I agree that the entry level luxury cars are targeted towards badge-chasers who may not care about things like lighting, keyless start, real leather, etc.
Yup and if the car already have projectors it’s easier to upgrade to HID with a retrofit kit. You can stick HIDs in reflector housings but have fun blinding EVERYONE. Been there, done that. No thanks.
I can’t imagine myself driving any of the 3 Germans entry models without the lighting packages.
Daytime running lights should be standard, especially in luxury brands considering almost every brand offers them now.
The crime is to have heated seats as an option on 50K+ BMW or Benz. I don’t understand that.
X1 is not exactly “luxury” car.
Basically a Mini with kidney grill.
Your mistake is in assuming an X1 is a luxury car. It’s not, regardless of what badge happens to be on it. Also see: Mercedes CLA; Acura ILX, etc.
In other words, it’s cheaper than the average new car.
Counterpoint: Volvo xc40. They did it right. If bmw puts its name and badge on the car, it is representing the brand. They’re devaluing the brand this way.
I don’t disagree with you, but it’s also up to consumers to reject products that don’t hold true to their brands. That’s the best way to send a message: reject shitboxes like the CLA and ILX, then they’ll get it.
Same with a heated steering wheel. I have one on my Hyundai Sonata, but I have to special order an Audi to get one because they’re so hard to find.
I would never buy a base BMW. There’s no reason to pay that much money just for a brand,
Pretty hard when badge chasers buy literally anything the brand offers, and would rather get their badge for a few dollars less without the lighting package
Entry level luxury is targeted usually for poser, cheapskate and/or people who dont have a lot of money. Not saying you are any of those. Who do you think buys S class? Old farts with money coming out of their wazoo!
It’s not our Pretty Boy, is it?
Depends on what one defines as “base”…a 320i might be BMW’s least expensive sedan, but a 6MT RWD with sport seats is arguably the closest one can get nowadays to the E36s and 46s of the past. You need a different set of skills to drive it and enjoy it vs just stomping the gas pedal on a much more powerful automatic. I personally don’t care about a moonroof or whatever non-driving amenity isn’t standard compared to a 330i*…in fact those things just add weight and raise the CoG.
A 320i has good bones (the f30 chassis), and IMO gets unfairly lumped in with other entry level “lux” models like the CLA and ILX which are both based on cost-driven, cheap FWD architecture. In some ways a GLA is even “worse” than a CLA, being a rebadged Infiniti (which in some cases is a rebadged Nissan).
*For the record I do consider good headlights to be a driving amenity.