Historically BMW driving/track events and test drives, such as the Lunar New Year one that just ended, provide an advertised $1,000 code toward a new lease or purchase. Usually $500 comes from BMW and $500 is recommended by the dealer, but I don’t see why a dealer would want to contribute on their end, especially if their customer is already getting a healthy pre-incentive discount.
Because of this I don’t count on the dealer contribution when coming up with an offer, but honestly I’d just be a happier customer knowing I can count all $1k or all $500 in my calculations without having to assume one way or the other as is lease cash or loyalty.
Am I the only one that would prefer a guaranteed amount on an OL code?