No V8 yet.
Better V6? Lol
They better make this 600hp or it’s gonna be a flop. The demographic for Toyotas is usually different than those that drive raptors or trx etc.
I’m surprised Toyota is chasing this small segment of buyers honestly. I guess they noticed how extremely profitable it is to sell $100k+ trucks. Profit margins on them must be crazy.
I’d rather them focus on getting the stout made. If they can make a sub 30k truck it’ll sell like crazy.
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Agreed, wish them luck! Seems like aged inventory Tacoma TRD Pro and Tundra TRD Pro trucks are going for $7K and $10K off MSRP, respectively.
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Not …lol
Powertrain
The ultimate versions of Ford and Ram’s full-size trucks pack V-8s, but we don’t expect Toyota to stuff an eight-cylinder engine into the Tundra to challenge the F-150 Raptor R and the Ram 1500 SRT TRX. Instead, we think Toyota will upgrade the Tundra’s i-Force Max V-6 hybrid setup, probably squeezing a bit more oomph from the twin-turbocharged 3.4-liter gas engine and perhaps fitting a more potent electric motor. The powertrain currently produces a combined 437 horsepower and 583 pound-feet of torque, and we expect that to increase to at least 450 hp, although we wouldn’t be shocked to see it exceed 500 ponies. A stouter version of the current 10-speed automatic transmission will likely route that muscle to all four wheels.
Yep I read it. They already offer the performance package which is like a $3000 option to only gain 35 HP. I rarely have clients interested in that.
I was just saying this seems pointless unless the truck is actually going to compete with raptors and trx which I don’t think is possible with a v6. They need to focus on reliability as that’s their niche. They will never do the volume that the big 3 do but they have been increasing sales yoy and I think 2025 they sold more tundras then ever before. If they kill the negative press from their previous engine issues they will sell even more when they do a refresh.
Agreed.
I think they’re getting to a point where their reliability & prices are going in opposite direction
Yep bc they’re already overpriced for what the pro actually offers. Better to get a limited off-road and modify it yourself if that’s what you’re after. The delta between them is over $10k
10k is pretty extreme, other trims can get that discount. Pros typically in the 5-7k discount range for the tundra. Taco pros more like 3-5, they’re actually not very easy to get either at those discounts bc supply is pretty low. Now the Trailhunter you can get huge discounts as they’re over supplied and not very popular
What isn’t these days? The insane inflation we have had will do that to even well run companies as they try to cut costs and maintain profitability. It’s a balancing act that most companies seem to be losing at
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Yup…but I feel Toyota always fought that temptation of just profit over reputation/reliability…they always kept both in their goals but something seems to have changed about their views on reliability..I’m disappointed
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This.
Everything (generally) now is more expensive and of a lesser quality (generally).
“You get what you pay for” is all relative:
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The quality of what you are looking at is relative to a “similar” product that is more garbage-like. Is it really “quality” at all?
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The price of what you are looking at is relative to the price of that other garbage-like item which is cheaper. Is it really a “good” buy at that price for either?
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Regardless, both items are “overpriced” either way.
Is anyone really “getting what they paid for” at this point in any manner?
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No lol…
80k Lexus comes with 4-cylinder & no leather lol
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Looks like it will compete with the regular V6 raptor 
, not the top options
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As someone who lives in a yuppie town with a strong lacross-dad population, the Raptor is purely the clout choice. The TRX is a great truck but earns no credit. Maybe that’s why Ram dropped back down to the v6 RHO for the last few years before returning to the TRX. I doubt Toyota would have any appeal for buyers in that market in they went head to head with the Raptor R and TRX as a starting point.
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I have always thought that majority of those buyers have always been from “clout choice” circle
The real off roader has always been sparse & far in between
Doesn’t really matter, Toyotas v8 had less torque then the 4 bangers they use now in the LC etc. Had a little more horsepower but 50% worse mpg, which is what most care about these days.
I had both tundra engines and prefer the v6 hybrid over the old v8. Reliability wise the v8 was obviously much better but the gas savings alone prob would pay for that over the long haul.
They still hold value like nothing else, but the price increases needed in the last few years to remain profitable made it drop for sure. I used to rarely see a lease end without equity but those days are long gone for most models.
I had the non hybrid V6 turbo tundra & the lag was horrible… didn’t have the V8 but I didn’t have fun driving that truck at all
Are any lax dads in a yuppie town really driving a Raptor, TRC or a RHO 
yeah, i see 50:1 Raptor to Raptor R. brand dilution working well for Ford
Only Raptors where I am in coastal New England. Pickup trucks are not used for any sort of utility nor off roading where I am so it’s simply another toy. My daughters best friends dad drives one 
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